Running a small business means spinning a lot of plates — and “getting seen online” often ends up at the bottom of the list. This simple Small Biz To-Do List breaks down the most common platforms so you can focus on what actually makes a difference for your business, without spending hours Googling or second-guessing yourself.
Pop your email in below, and I’ll send the checklist straight to your inbox. It’s perfect if you want to show up more consistently online, attract the right people, and build momentum at a pace that works for you.
Pop-ups
A popup is a small window or message box that appears over a website’s main content. It typically dims or covers part of the page to draw your attention.
Common purposes include:
Newsletter sign-ups: Inviting you to subscribe with your email.
Promotions & discounts: Highlighting special offers or coupon codes.
Important alerts: Showing urgent notices (e.g., cookie policies, system downtime).
Blog
Blogs are typically organized by topics or categories, making it easy for visitors to browse content and engage with the website.
A blog post is an article or entry on a blog. It usually has text (and often pictures or videos). Blogs can be used for personal storytelling, industry insights, or company news.
Newsletter Integration
This is a form on your website that enables visitors to sign up to a list within your email marketing application.
Examples:
Mailchimp
Brevo
Content Sections
This refers to sections on a page, not actual pages.
For example:
The included page count is listed in the Tier Section of this page.
Meetings
We recognize that everyone’s schedule is unique, so we offer flexible options for our discovery meetings. You can choose between a Zoom video chat or a visit to your workplace, whichever is most convenient for you.
Additional Function
For this function, we may need to add a paid plugin or integrate an external service.
Landing Pages
Landing pages are focused on a single call to action (CTA) and are designed to convert visitors into leads or customers.
Sections
This includes a ‘Section‘ home page listing all the items, which then link to individual item landing pages. Similar to how a blog works.
Premium Care Plan
Includes licenced plugins that we use as standard and, project specific plugins that we will manage as part of this Care Plan.
🔒Security updates are included with all Care Plans as standard.
This Care Plan does not include content management or content updates.
Standard Care Plan
There will be licenced plugins required for your build and included as part of this Care Plan.
🔒Security updates are included with all Care Plans as standard.
This Care Plan does not include content management or content updates.
Basic Care Plan
This is our starter option for those on a budget. This Care Plan does not include content management or content updates.
🔒Security updates and monitoring are included with all Care Plans as standard.
There will be no licenced plugins required for your build if you are on this Care Plan.
Not Included
This option is not available with this package and tier. You may need to upgrade either tier, package, or both.