Check your spam folder!

Your email inbox is one of your most powerful business tools. Whether it’s a customer reaching out for a quote, a supplier confirming an order, or a potential client getting in touch after viewing your website, you need to know that messages are being delivered… and seen.

But here’s the problem: email filters aren’t perfect.

Even when everything seems to be set up correctly, email providers like Outlook and Hotmail are notorious for flagging legitimate emails as spam, sometimes even after you’ve marked them as safe. That means you could be missing out on opportunities simply because your inbox didn’t recognise an important message.

Here are a few things you can do to reduce the chances of missing important emails:

📩 Check Your Spam Folder Daily

Make it a quick part of your routine, just like checking your voicemail. A 10-second glance can save you a lost client or a missed opportunity.

👍 Mark Emails as ‘Safe’

If you find a legitimate email in your spam folder, mark it as “Not Junk” or “Move to Inbox.” This helps train your email provider’s filter over time.

📗 Add Contacts to Your Address Book

If you want to be sure you never miss a message from someone, add their email address to your contacts. Most spam filters give priority to known senders.

🔗 Avoid Spam Triggers in Your Own Emails

If you’re sending emails to customers, make sure your content doesn’t include spammy phrases, too many links, or large attachments. Even the layout or tone of an email can affect deliverability.

When we set up your website, we include all the necessary DNS records (like SPF, DKIM, and DMARC) to help ensure your email works smoothly and doesn’t get flagged as spam. These records are a kind of “digital signature” that tells email providers your messages are trustworthy.

However, no system is foolproof. Some email providers, especially free ones like Outlook or Hotmail, have stricter filters or quirks that occasionally override even the best configurations.